NATIONAL TURKEY FEDERATION: SCOTTSDALE

Elevated, yet dynamic convention + hotel branding

The National Turkey Federation has an annual convention for its members and this past year I was asked to create a brand that looked and felt like Scottsdale, where the convention would be held. The team wanted a vibrant color palette to create eye-catching contrast against the neutrals of the desert and hotel backdrop. I created a graphic and typographic system that allowed for endless combinations and submarks so each application was unique and interesting. We applied the branding to over 55 unique placements within the hotel to create a cohesive and immersive experience. My responsibilities included design and art direction, client coordination, and project management.

ART DIRECTION | BRANDING | EVENT DESIGN

Moodboard of Scottsdale Arizona landscapes to demonstrate the visuals that inspired this project for the National Turkey Federation.
A colorful grid of the primary logo developed for the 2025 National Turkey Federation's annual convention. It is a typographic lock-up, featuring arched letters, anchored on the top by a sun and a moon on the bottom.
A collection of graphics and elements used in this branding. Includes organic shapes with photography overlaid, cactus icons, type treatments and an earthy yet bright color palette.
Secondary logos, showing the flexibility of the logo system. Some options have images at the center with arched typography going around, others use flat icons graphics at the center.
Graphics used in email template communications for NTF's 2025 annual convention.
Additional logo lockups for NTF's 2025 annual convention.
Additional logo lockups for NTF's 2025 annual convention.
Social media templates and graphics to be used throughout the promotional period.
Front and back of an event postcard
Mockup for a keycard for the event. Card is green and has a tribal pattern on top and bottom with a secondary logo in the center.
Event graphics for the hallway of the hotel hosting the convention. This hallway has banners in shades of blue and various typographic lockups to provide visual interest.
Event graphics for the hallway of the hotel hosting the convention. This hallway has banners in shades of green and various typographic lockups to provide visual interest.
Rainbow collection of column posters hung in the great hall of the hotel. Posters are bright and use various elements of the NTF 2025 Convention branding.
Rainbow collection of column posters hung in the great hall of the hotel. Posters are bright and use various elements of the NTF 2025 Convention branding.

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