Elevated, yet dynamic convention + hotel branding

The National Turkey Federation has an annual convention for its members and this past year I was asked to create a brand that looked and felt like Scottsdale, where the convention would be held. The team wanted a vibrant color palette to create eye-catching contrast against the neutrals of the desert and hotel backdrop. I created a graphic and typographic system that allowed for endless combinations and submarks so each application was unique and interesting. We applied the branding to over 55 unique placements within the hotel to create a cohesive and immersive experience. My responsibilities included design and art direction, client coordination, and project management.