ELEMENT TEN

Branding for a family-owned neon studio.

Element 10 has been a staple in the KC neon scene for years. They love their name and parts of their original logo, so I came in to make a few tweaks and expand their branding to reflect where the company is headed in the future. We needed the branding to work extra hard for us - be bold and bright, just like the medium itself but not overwhelming, and not lose the tactile and hard working elements that hide in the details of neon bending. I worked with Olivia + Dylan on small logo updates, a full branding package, art direction for the future, strategizing their social presence and making website updates for now and in the future.

BRAND DEVELOPMENT | ART DIRECTION | STRATEGY | DESIGN

A piece of neon lighting on it's side, bent in an organic shape, glowing pink and blue.
The new logo for Element 10. The logo is in yellow on a gradient purple background. It is a rectangular shape with the company name and their legacy mark to the right.
Color exploration for the Element 10 logo.
Mockup of social media post on phone and additional examples of social media templates.
Example of an RFP or one-pager from Element 10 to Helzberg Diamonds.
Branded business cards and invoice template.
Branded thank you post stationery to be used after a successful neon installation.
A mockup of a youtube preview on a laptop and a branded notebook with grid lines inside.
Mockup of the company's website, specifically the home page and one interior page mocked up on an iPad.
Mockup of the exterior of a branded box that might be used for shipping. Additionally, a mockup of branded packing tape with a bold typographic layout.
Another view of the shipping box, featuring the custom packing tape and label.

Next Project:

Covert Extraction