Branding for a family-owned neon studio.

ELEMENT TEN

Element 10 has been a staple in the KC neon scene for years. They love their name and parts of their original logo, so I came in to make a few tweaks and expand their branding to reflect where the company is headed in the future. We needed the branding to work extra hard for us - be bold and bright, just like the medium itself but not overwhelming, and not lose the tactile and hard working elements that hide in the details of neon bending. I worked with Olivia + Dylan on small logo updates, a full branding package, art direction for the future, strategizing their social presence and making website updates for now and in the future.

BRAND DEVELOPMENT | ART DIRECTION | STRATEGY | DESIGN

A piece of neon lighting on it's side, bent in an organic shape, glowing pink and blue.
The new logo for Element 10. The logo is in yellow on a gradient purple background. It is a rectangular shape with the company name and their legacy mark to the right.
Color exploration for the Element 10 logo.

Next Project:

Covert Extraction